How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional not only oversees the PR team but also shapes the narrative around the brand. A PR Manager influences the working environment and drives organisational success by effectively managing communication strategies and building relationships with key...Read More
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More
There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That’s neither good for the PR industry nor for entrepreneurs and business owners who can benefit by leveraging PR as a tool for business growth and scalability. Some common PR misconceptions include: What does a PR...Read More
The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 96.9% internet penetration rate as of early 2023, and a population deeply engaged online, the nation is a hotbed of digital activity. The average...Read More
What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More
What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More
AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More
D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in brand loyalty. These consumers look beyond the product and choose to invest in brands that align with their values and beliefs. One way where brands can...Read More
Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and engagement. Securing media coverage, particularly from local outlets, can dramatically amplify the impact of your event. Poor media attendance can lead to gaps...Read More
Media alert vs press release is a comparison that’s a must for any PR executive to understand. Both of these tools play pivotal roles in the PR and marketing world, but it can be tricky at first for beginners to tell media alerts apart from press releases. Being some of the most commonly misunderstood terms...Read More
