How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we...Read More
What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More
What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More
AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More
Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place. In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More
D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in brand loyalty. These consumers look beyond the product and choose to invest in brands that align with their values and beliefs. One way where brands can...Read More
Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More
Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer engagement advertising technologies platform. The startup’s funding round is also joined by two strategic investors LMI Group Inc., one of the largest retail solutions providers in Japan, and MCP Group, one...Read More
Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...Read More
Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...Read More
