Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More
Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer engagement advertising technologies platform. The startup’s funding round is also joined by two strategic investors LMI Group Inc., one of the largest retail solutions providers in Japan, and MCP Group, one...Read More
Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...Read More
Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...Read More
Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...Read More
Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....Read More
Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO program is designed to offer exceptionally talented students in the Philippines free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...Read More
Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and engagement. Securing media coverage, particularly from local outlets, can dramatically amplify the impact of your event. Poor media attendance can lead to gaps...Read More
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness. There is a vast array...Read More
Media alert vs press release is a comparison that’s a must for any PR executive to understand. Both of these tools play pivotal roles in the PR and marketing world, but it can be tricky at first for beginners to tell media alerts apart from press releases. Being some of the most commonly misunderstood terms...Read More
