Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had a bit of an image problem —it was seen as a boys’ club. You see, PR in the early days did not look like a dynamic, fast-paced and socially savvy (i.e woke) industry as we...Read More

According to data from the Singapore Urban Redevelopment Authority (URA), office rents in the country’s central region have been on a steady rise since 2021. Because of this, many companies — particularly small businesses—have become more inclined to seek cost-effective office solutions to lower their operational costs. One such way is to find a shared...Read More

Every business has its share of operating costs. In the world of e-commerce, expenses such as product sourcing, marketing, and customer service are some of the most essential. They’re also consistently tracked and carefully managed to ensure profitability. However, there are also other expenditures that need to be closely monitored to secure long-term success. Usually,...Read More

Every successful product is built on a cycle of continuous improvement, and feedback loops are at the heart of this process. Without structured feedback, companies risk releasing products that miss the mark, leading to costly redesigns, dissatisfied users, and lost market opportunities. A feedback loop refers to the process of collecting, analyzing, and implementing user...Read More

If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up. And no, this is not a testament to how good or bad of a writer you are, how newsworthy the story is or how good your pitching strategy is. Sometimes, it just boils down to...Read More