The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image.  Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...Read More

The internet age has brought with it a wave of transparency, and many companies have had to rethink their public relations strategies.  Consumers are now turning towards brands with products that have a driving mission behind them and can be trusted. When purchasing a product, 70% of consumers consider a business’ commitment to social initiatives. Therefore brands...Read More

In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...Read More

I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...Read More

You most likely heard about domain authority (DA) and you may even know how to measure it and what it means for your business. However, have you ever thought about what actually is a good DA for your website? Is it 40? Or maybe your 25 DA website is actually pretty good in the grand...Read More