Tag

media pitch
media pitches
If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up. And no, this is not a testament to how good or bad of a writer you are, how newsworthy the story is or how good your pitching strategy is. Sometimes, it just boils down to...
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media pitch
Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as only 3 to 5 per cent of pitches are proven to be fruitful. The current circumstances in the media and communications industry are not in favour of PR either – with numerous media outlets letting...
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June 2025
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