In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness.  There is a vast array...Read More

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth in 2024 and beyond. In today’s dynamic digital landscape, influencer marketing has emerged as a powerhouse strategy, leveraging social media personalities’ reach and influence to promote products or services. With 61% of consumers relying on...Read More