How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional not only oversees the PR team but also shapes the narrative around the brand. A PR Manager influences the working environment and drives organisational success by effectively managing communication strategies and building relationships with key...Read More

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through creative flair and outreach but also to reach a wider audience and introduce your products to various demographics. The final step of building an effective PR and...Read More

AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More