The press release is dead. There, we called it, so now can we please move on? For too long, the Malaysian boardroom has viewed public relations as a secondary function: a polite megaphone used to announce quarterly results or a CSR initiative in the Klang Valley. This archaic separation of “brand building” and “sales” is...Read More

In this article, we explore the hypothetical potential for what could be and what it might befor PR in Singapore. The dystopian nature (from our perspective, it might be different for you) of how PR agencies and consultants will have to operate from now on. This is not reality, but it might be. The era...Read More