“They’re cancelled.” What is cancel culture? It is a situation where a company or an individual is being boycotted, shunned and ostracised for acting in a socially unacceptable way – mainly through social media. It is a potent force that can make or break brands overnight. With the influence of digital mediums and social media,...Read More
In a country like Singapore, technology has always been one of the pillars of successful business, whether a company is big or small. A 2023 survey conducted by SG financial institution DBS among small- and medium-sized enterprise (SME) owners showed that 21 per cent of respondents cited digital transformation as a priority for their companies....Read More
We all know that creating relevant and timely content is at the heart of a successful marketing strategy. Yet, without a structured approach, even the best content can fall flat. This is where a content marketing calendar becomes a game-changer. A content calendar provides your business with a roadmap, ensuring that your campaigns are organised,...Read More
Singapore, 14 August 2024; Singapore’s first and leading edtech accelerator, EduSpaze, welcomes six startups across Southeast Asia, Europe, the Middle East and South Asia into its ninth installation of the esteemed accelerator programme. The latest batch of newly joined startups includes startups offering broader learning solutions including financial literacy, education on mental wellness, green skills...Read More
STEC 2024 award recipients include LTA, MOH, HPB, NParks, SLA, URA, GovTech, HTX and MPA Awards include the Public Service Science, Technology and Engineering Innovation Challenge (STE IC) Distinguished Award and Merit Award and the Public Service Science, Technology and Engineering Excellence Award (STE EA) Guest-of-Honour, Mr. Chan Chun Sing, Minister-in-charge of the Public Service,...Read More
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More
