Month

August 2021
When I go about my daily work routine, I tend to feel slightly overwhelmed, because the task list overflows into a couple of pages and never seems to reduce. However, I swallow my sadness and get about my job. Yes, I know it sounds mellow dramatic, but we’ve all been there. One thing that does...
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Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...
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Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...
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August 2021
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