Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones and our growing reliance on a constantly connected world, it’s impact has only continued to grow. However, we have witnessed a fast-evolving industry as technology has changed the way consumers interact with brands and vice...Read More

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using social media to reach out to a broader audience While social media may...Read More

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars –  is here to stay. It has been around for well over a 100...Read More

Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video must get over 5 million hits in less than a week to be considered to have gone viral. It is all the rage with content creators and marketers because of the enormous impact it can...Read More