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Sales
We share how to write content that converts to sales for entrepreneurs that are looking to optimize their digital assets like their website.
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Traditionally, we characterise hard-selling as an overtly direct sales approach.  Honed for decades, this method can include cold-calling, aggressive advertising, and attempts to play on a consumer’s fears.  For example, a salesperson might try and convince a customer that a particular model is limited. If they wait, they could miss out or end up paying...
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January 2025
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