Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The company was struggling with declining sales, product misfires, and a rapidly shrinking market share. By 1997, Apple was on the verge of bankruptcy. However,...Read More

July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial.  A study by Nielsen revealed that PR is almost 90% more effective than advertising in...Read More