The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 96.9% internet penetration rate as of early 2023, and a population deeply engaged online, the nation is a hotbed of digital activity. The average...Read More

What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More

Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place.  In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More