If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities, identity spaces and early trust ecosystems for writers, readers and fandom cultures. In the past few months, a new platform has entered this lineage: Substack. Just like Wattpad and other online reading, writing, and video...Read More

Executive summary: the shift from tactics to ecosystem In the current digital landscape, relying on isolated tactics like Public Relations (PR) or Search Engine Optimisation (SEO) is no longer sufficient for sustained business growth. While these disciplines remain valuable, they often operate in silos, leading to fragmented customer experiences and inefficient resource allocation. The modern...Read More

If you are active on social media, especially the side that thrives on memes and gossip, you are going to know about this one incident that went down in 2025 – the Coldplay kiss cam moment. More importantly, the kiss cam couple. What began as a lighthearted concept to spread joy amongst audience members might...Read More