In 2026, attention will be scarce, competition relentless and audiences will be most likely more sceptical than ever. Traditional marketing messages are easy to ignore but stories still cut through. In a business landscape shaped by AI-generated content, short-form video, and value-driven consumers, storytelling has become one of the most powerful tools brands can use...Read More

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that is earned through consistent messaging, relationships with journalists and meticulous brand storytelling, with an excellent track record of actions that match the words. But, through the rise of broader short form content, especially TikTok, this...Read More

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank account can shrink to three. In the time it takes to scroll, spot something you like and autofill your payment details, you can go from browsing to “Order confirmed” in under two minutes, often without...Read More