Applications for CAO 2024 are now open, empowering deserving students to pursue their academic endeavours in the United States through financial support. CAO has supported more than 250 students including securing admissions to 23 Ivy League universities. SINGAPORE, 5th February 2024 – Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access...Read More

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not because of a successful product launch or a brilliant marketing campaign, but due to a crisis. It could be a product recall, a data breach,...Read More

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through creative flair and outreach but also to reach a wider audience and introduce your products to various demographics. The final step of building an effective PR and...Read More