Podcasting has recently grown in popularity, and the trend shows no signs of slowing. The number of monthly podcast listeners in the United States has more than doubled in the last decade, reaching more than 100 million, according to the Interactive Advertising Bureau’s 2020 report. The podcast industry, on the other hand, is not just a US phenomenon; it is a global phenomenon, and Asia is no exception. Indeed, many experts predict that Asia’s podcast industry will boom in the coming years and become a major force in the global podcasting landscape. This is driven by both the casual and business podcast growth in the region.
So, what is driving the growth of podcasts in Asia? The increasing availability of smartphones and other devices that allow people to easily access and listen to podcasts is one factor. Furthermore, the widespread availability of high-speed internet access in many parts of Asia has simplified the process of streaming and downloading podcasts on demand. Finally, more people in Asia are tuning in as they become more aware of and accept podcasts as legitimate sources of information and entertainment.
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Despite these trends, the Asian podcast industry is still in its early stages and faces numerous challenges. Many potential Asian listeners, for example, may be unfamiliar with podcasts or do not know how to access them. Furthermore, the industry is still figuring out how to monetize podcasts and generate revenue, especially in developing markets.
Despite these challenges, the Asian podcast industry has enormous potential for growth. The podcast industry is expected to grow and thrive as more people in Asia discover the benefits of listening to podcasts. Making a podcast could be a valuable tool for Asian business owners looking to reach a wider audience and build their brands. We’ll look at the current state of the Asian podcast industry and how business owners can use podcasts to build their brands and reach a larger audience in this article.
5 reasons to start your own Singapore business podcast
Creating a business podcast in Singapore can be a great way to share your knowledge and expertise with others, as well as build your brand and reach new audiences. Here are 5 compelling reasons why you should start your own Singapore business podcast:
Establishing thought leadership
You can establish yourself as an industry thought leader by creating a business podcast. Podcasting enables you to share your insights, expertise, and experience with a large audience in an easy-to-consume format. Podcasting has become an increasingly popular medium for sharing information and ideas, with over 690,000 active podcasts and over 30 million episodes.
Podcast listeners are highly engaged, with 61% saying they are more likely to consider purchasing a product or service after hearing about it on a podcast. Podcasting can also help you build your brand and establish yourself as a go-to source of information for your audience. According to a Podcast Insights survey, 44% of listeners said they are more likely to consider buying from a company that they heard about on a podcast.
Building trust and credibility
Delivering valuable content on your podcast on a consistent basis can help you build trust and credibility with your audience. Podcasting enables you to share your insights, expertise, and experience with a large audience in an easy-to-consume format. This can help you establish yourself as a thought leader in your industry while also building trust and credibility with your audience.
Building trust and credibility with your audience are especially important in Asian countries like Singapore. Doing business in Asia often requires trust and relationships, and podcasting can be an effective way to build those relationships. A podcast can help you establish yourself as a trustworthy and credible source of information, which can help your business.
Reaching a larger audience than ever before
A business podcast can help you reach a wider audience by allowing you to share your expertise with people who may be unable to attend in-person events or who may have never heard of your company otherwise. Podcasting is a versatile medium that allows you to reach a diverse audience, regardless of geographical location.
According to informal polls conducted by the team, approximately 72% of those polled listen to podcasts at least weekly, demonstrating the potential audience reach of a podcast. Podcasts are widely available and can be accessed and listened to on a variety of devices and platforms, allowing listeners to tune in wherever and whenever they want.
Increasing your online presence
By publishing it on platforms such as Apple Podcasts or Spotify, a business podcast can help increase the visibility of your brand online. Podcasts can be accessed on a variety of platforms, increasing your brand’s visibility and making it more discoverable to potential customers.
Here’s another podcast our CEO does with his co-host.
This is especially beneficial for business owners in Asia, where internet usage is rapidly increasing. A business podcast is an excellent way to establish an online presence for a company in this region. It can assist you in reaching a larger audience and increasing the visibility of your brand.
It is critical to have an online presence in Singapore, where the number of internet users is rapidly increasing. A business podcast in Singapore is a great place to start because it can help you reach a larger audience, increase brand visibility, and establish yourself as an industry thought leader.
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Engaging your audience
A business podcast can be a great way to engage your audience and build a community around your brand. Through call-ins, Q&A sessions, and feedback segments, podcasting allows you to engage your audience in a two-way dialogue. This can assist you in developing stronger relationships with your listeners and cultivating a loyal community of followers.
Allowing podcast listeners to ask questions and provide feedback can also assist you in gathering valuable insights and feedback that can inform your business decisions. This can assist you in staying in touch with your audience’s needs and interests, as well as improving your products or services.
Engaging with your listeners also aids in the development of trust, which is especially important in Asian cultures where trust is essential for the development of relationships and the conduct of business.
Overall, a business podcast can be a valuable addition to your brand-building efforts, helping you establish thought leadership, build trust and credibility, reach a wider audience, boost your online presence, and engage with your audience.
If you would like to discuss how to start your own business podcast or work with us to build your content and strategy, drop us a message at hello[@]syncpr.co.