Tag

journalist
Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for them. This article aims to provide you with a clear guide on how to respond to a media query. Before we go any further, it is important to remember that Singapore journalists and in fact...
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Media events are a great way to get media to come and experience your product or service firsthand, thus improving the likelihood of coverage and gaining supporters for your company or product. In order to get them interested, you need to send a media invite to invite journalists to attend your event. The media invite...
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We all have stories to tell and though we may find it interesting, our Brand Story needs to appeal to people who have no reason to love us. We’ve all faced these issues, and to overcome them, it requires the ability to put yourself in the perspective of the reader. This article will highlight some...
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