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What is content marketing?

Content marketing is a marketing technique that consists of developing valuable, relevant and consistent content, as well as distributing it to your target audience. The objective of content marketing is to drive a clearly defined call-to-action, usually new customer generation or education.

It is a commonly used service to help brands build their story and drive their new business. The goal of content marketing is to build a strong brand presence that potential customers can find easily and is relevant to their needs.

Some common types of content marketing include, but are not limited to:

Website content

Blogs, website pages, and most online content are useful at educating consumers about your services, brand, and helping improve your SEO-ranking. This helps new customers find you through search engines.


These are simple and easy-to-understand graphical images that help explain complex topics or display statistics for easy understanding. These are very useful for education and displaying information in a consistent manner.


This is the age of video content. Usually, based on platforms like YouTube, videos are great at engaging viewers and creating online communities. If done right of course.