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What is content marketing?

Content marketing is a marketing technique that consists of developing valuable, relevant and consistent content, as well as distributing it to your target audience. The objective of content marketing is to drive a clearly defined call-to-action, usually new customer generation or education.

It is a commonly used service to help brands build their story and drive their new business. The goal of content marketing is to build a strong brand presence that potential customers can find easily and is relevant to their needs.

Some common types of content marketing include, but are not limited to:

Website content

Blogs, website pages, and most online content are useful at educating consumers about your services, brand, and helping improve your SEO-ranking. This helps new customers find you through search engines.

Infographics

These are simple and easy-to-understand graphical images that help explain complex topics or display statistics for easy understanding. These are very useful for education and displaying information in a consistent manner.

Videos

This is the age of video content. Usually, based on platforms like YouTube, videos are great at engaging viewers and creating online communities. If done right of course.