Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide.
But here’s the catch: producing quality video content consistently is no walk in the park, especially for startups and SMEs with limited time, resources, and expertise. From brainstorming creative ideas to editing footage, the process can feel overwhelming.
With the right tools, you can churn out videos that not only elevate your brand but also keep your social media feeds buzzing with engagement.
Why video content is undefeatable in social media
In the ever-evolving digital landscape, video content continues to dominate social media. In 2023, online videos had an audience reach of over 92% among internet users worldwide, with music content, comedies, viral clips, and video trends leading the charge.
Moreover, 93% of marketers have acknowledged the effectiveness of short-form videos in attracting more customers, capitalizing on the average 8-second attention span of viewers. These concise videos not only engage audiences quickly but also retain 50% of viewers until the end when kept under 90 seconds.
For startups and SMEs in Singapore, its important to not overlook the power of video content. The region’s digital-savvy audience is hungry for content that entertains, educates, or inspires. With video, you’re not just telling your story — you’re showing it. And that’s the difference between a post that gets scrolled past and one that sparks a conversation.
5 AI video tools perfect for startups and SMEs
Creating professional-grade videos doesn’t have to cost a fortune or require a full production crew. With these AI-powered tools, startups and SMEs can produce high-quality, engaging content quickly and efficiently. Here’s how each tool can elevate your social media game:
Synthesia
Synthesia is an AI video generation platform that creates videos featuring realistic human avatars. Perfect for startups with limited resources, Synthesia eliminates the need for on-camera talent, a professional studio, or advanced editing skills.
Ideal for: Creating training videos, personalised marketing content, onboarding materials, and explainer videos without stepping in front of a camera.
Benefits: It drastically reduces production costs, ensures consistency in tone and delivery, and support multiple languages for multicultural target audiences.
Runway
Runway is an all-in-one AI toolkit for video editing, offering advanced features like background removal, colour grading, and video inpainting (removing unwanted objects or adding new ones to footage). It’s designed to make editing beginner-friendly.
Ideal for: Creating polished videos for social media campaigns, adding special effects to promotional content, or refining existing footage for a professional look.
Benefits: Runway saves time on post-production. It’s particularly useful for startups that need visually impactful videos but lack the resources for advanced editing software.
Sora
Sora is an AI-powered video generation tool by OpenAI. Unlike traditional video editing tools, Sora interprets your written descriptions and turns them into a video, making it ideal for creative projects that require complex visuals. However, Sora can only be used if you have a paid subscription to ChatGPT.
Ideal for: Creating visually rich videos for marketing campaigns, storytelling, and any content that requires dynamic and engaging visuals.
Benefits: Sora’s ability to generate video content based on detailed text makes it a reliable tool for startups aiming produce cinema-grade short videos.
Capcut
CapCut is a free, beginner-friendly mobile app designed to simplify video editing for short-form content. It comes with a suite of features like text overlays, transitions, filters, and music integration.
Ideal for: Creating quick and engaging social media videos, promotional clips, or behind-the-scenes content to build brand personality.
Benefits: Perfect for startups and SMEs that want to create short-form videos on the fly. It also offers seamless sharing onto TikTok, making uploads even quicker.
Descript
Descript simplifies video editing by allowing you to edit video via text transcriptions. Its AI features include automatic transcription, voiceover generation, and the ability to remove filler words or rearrange clips with ease.
Ideal for: Creating polished videos, podcasts, and social media content quickly and efficiently.
Benefits: Descript is accessible for beginners and professionals alike. It has features like eye contact correction and green screen features to ensure that the video quality looks and sounds professional, even when working with basic equipment.
The secret to good video content for social media
Creating captivating video content goes beyond just using the right tools—it’s about strategy, storytelling, and understanding your audience. The most successful videos don’t just sell a product; they connect emotionally with viewers. Here are some tips for making sure your video content engages rather than gets doomscrolled past:
- Start by defining clear goals for your video, whether it’s driving brand awareness, educating your audience, or boosting engagement.
- Next, focus on storytelling. Craft a compelling narrative that resonates with your target audience, addresses their pain points, and leaves them wanting more.
- Finally, optimise your content for the platform. A 30-second Instagram Reel needs to be punchy and attention-grabbing from the first frame, while a long-form YouTube video should offer more insight and depth.
Video and AI: The new norm for social media strategies?
As AI-powered technologies evolve, it’s fair to expect even more video content to pop-up in our feeds. In the near future, we foresee that AI will be able to assist in creating videos faster and in higher quality, at more affordable prices or without being limited on free accounts. For startups and SMEs, this is good news. AI will make it easier to produce highly engaging, tailored content without breaking the bank.
As brands continue to experiment with AI in video production, the key will be staying ahead of the curve, embracing emerging trends, and using these tools to connect with audiences on a deeper level.
At SYNC PR, we’re experts in developing impactful social media strategies. Ready to take your brand’s video content to the next level? Let’s talk about how we can help you navigate the world of video creation and grow your online presence. Reach out to us today at hello(a)syncpr.co!