Guiding the next generation of entrepreneurs

Coverage snapshot

ClientSmarter Me

What we did

Smarter Me is an online education startup that focuses on teaching children usable skills to give them the edge in an increasingly competitive digital environment. Through online and in-person classes, Smarter Me is helping parents future-proof their children. 

They recently partnered with Founders Bootcamp, a youth-focused VC from the US, to hold the finals of Southeast Asian Young Founders Summit. This is the first time that Young Founders Summit is being run in Asia and marks the start of a West-East global entrepreneurship programme that aims to fund and support teenage founders.

SYNC was tasked with creating visibility for the event and also the brand during a 3-month programme.

Here are some of the highlights of what we achieved

  • Generated media coverage for the founder and brand prior to the event to create pre-event buzz
  • Secured media attendance from YP.sg and Teenage Magazine to attend the Young Founder’s Summit within a short time frame
  • Successfully generated consistent coverage for the brand post-event with industry-pieces and founder-focused coverage