Nu Skin was launching their brand new AgeLOC LumiSpa, which is a first-of-its-kind dual action skincare system. The product was one of their marquee launches and they were looking to build brand awareness and create a significant splash in the beauty industry.
SYNC was tasked with organising a media and influencer event to generate awareness for the product launch. With a limited amount of time and small budget, SYNC was able to deliver an oversubscribed event with over 30 media and influencers, generating coverage generating over a million impressions and helping successfully sellout the LumiSpa within a few weeks of the launch.
