Konsyg had built a successful business, but they had limited visibility and branding throughout the region, so growth was slowing. In order to build brand awareness, they realised public relations was the best option to build and grow their business through inbound lead generation and developing a strong thought-leadership position in their industry.
Challenges
- Sales was not a trending topic and client confidentiality limited announcements
- Lack of branding meant that media and client education was required
What we did
- We focused on quality rather than quantity, securing a long-form interview to give the Konsyg CEO a platform to voice his opinions
Results
- 400 organic shares of the interview
- 5 speaking opportunities as a direct result of the interview
- 12 new business proposals shared in the week following
