In August 2022, GRIT launched the salary report in Hong Kong and Singapore with the aim of sharing their expertise and increasing potential recruiters’ and job-seekers understanding of the recruitment industry. They engaged SYNC PR to help amplify the message and create data-driven narratives using the survey results.
The campaign was a huge success as the team at SYNC generated media attention across various large media publications. Within a span of 2 weeks, GRIT has appeared in 15 publications including interview opportunities on 4 media platforms. This includes press release publication, and email, radio and video interviews. Here are some of the media publications GRIT has appeared on: