SYNC was brought in early to help develop the content strategy and build a solid base from which the publication could start to fill a niche in the over-saturated startup and tech space. SYNC provides strategic counsel and content development support to the publication.
Challenges
- Low budgets
- Lack of editorial experience amongst the founders
What we did
- SYNC took over the planning and structure of the website
- SYNC developed templates for the interviews and conducted workshops to develop the editorial understanding of the core team
Results
- Increased organic readership by 300% within 5 months
- Helped increase revenue generation by over 500%
- Drafted (ongoing) over 250 articles for the publication
