SYNC was brought in to refresh the brand’s socials and tap into the newer and younger audience, building a strong organic community. The goal was to engage, build trust and grow the online following across all major social channels.
Challenges
The brand’s socials had been dormant, with limited interaction. The content is also relatively niche (finance), so there were limited avenues to tap into trends and build strong immediate engagement.
What we did
SYNC focused on building the right type of content and diving into managing reach with relevance. So, rather than compete against lifestyle accounts, SYNC focused on reaching the right audience with the right topics and measuring growth in the right way.
Results
Despite the challenges, growth was strong: