Build credibility, earn attention and grow your business.
SYNC PR helps businesses in Singapore build stronger reputations, earn meaningful media coverage and reach the audiences that matter. We also help brands use Singapore as a launchpad to expand across Southeast Asia.
Work tied to real business outcomes
A closer look at how SYNC approaches communications around the client brief, strategy, execution and measurable results.
See the case study details
Introducing alternative funding with Jenfi
Building iMoney’s social visibility
Launching a Halal certification event in Malaysia
Introducing solar to Malaysians
Helping Visier scale in Singapore and Malaysia
Introducing alternative funding with Jenfi
Introduce Jenfi’s alternative funding model and build visibility among Singapore’s SME, startup and investor communities.
Run a targeted, sustainable PR programme in Singapore, with specific focus on investor-facing media and business audiences.
Investor-focused media outreach, founder and brand visibility, and consistent positioning around growth funding for fast-growing businesses.
The Edge, The Business Times, MoneyFM, KrASIA, TechCrunch and Entrepreneur.
More than 65 pieces of coverage in 12 months, stronger recognition among SMEs and startups, and PR support around Jenfi’s progression to its next funding round.
Building iMoney’s social visibility
Drive strong inbound traffic and impressions.
Localise the content to be relevant to each audience segment and track trends that could be adapted quickly for the brand.
Trend-led content ideation, localised social content and ongoing platform-specific content development.
TikTok, Instagram and Facebook.
More than 15 million impressions generated, representing a 240% increase. The campaign also produced viral content that generated more than 1 million impressions from a single post.
Launching a Halal certification event in Malaysia
Support the Halal certification event for the premium frozen yoghurt brand in Malaysia, including event setup, media organisation and post-launch coverage.
Advise the brand on the event strategy and narratives needed to generate maximum coverage around the certification milestone.
Organise and roll out the event within 1.5 weeks, secure media attendance and develop media collaterals within the same timeframe.
Mainstream media, lifestyle and F&B media, together with viral digital media platforms.
18 media attendees, 38 pieces of coverage and 10 million views across related social media posts.
Introducing solar to Malaysians
Introduce solar energy as a viable alternative to Malaysian consumers and establish the brand in the local market.
Build a thought leadership position through sustained media outreach, education and brand building.
Develop a launch announcement and media outreach plan, secure interviews and use educational storytelling to introduce the category and the brand.
Astro Awani, New Straits Times, China Press and Bernama, alongside other targeted media.
70 pieces of coverage in 12 months, 18 top-tier interviews for the co-founder and CEO, plus broadcast and tier-one media interviews including Astro Awani and New Straits Times.
Helping Visier scale in Singapore and Malaysia
Support Visier’s 2023 launch in Singapore and Malaysia as the global HR technology company expanded its APAC presence, with education and lead generation as key objectives.
Build a launch and media outreach programme centred on education and brand building, using interviews to introduce HR technology solutions to less mature markets.
Media interviews, executive profiling, commentary development and opinion editorial development for tier-one business and news media.
Tech Collective, Channel NewsAsia, CNA 938 and The Business Times.
38 pieces of coverage in four months, seven top-tier interviews for the co-founder and GM, plus opinion editorials secured in tier-one media including The Business Times and Channel NewsAsia.
What clients say about working with SYNC PR
Feedback from founders and business leaders who have worked with the SYNC team across Singapore, Malaysia and Southeast Asia.
Working with SYNC was a great experience for Sampul. They managed to secure high-impact, tier-one coverage in publications like the New Straits Times and The Star. This helped generate real business results, we saw an increase in inbound leads and brand inquiries. SYNC was able to understand how to translate a brand’s mission into a strong story for us.
Having worked with the team for a while now, I can say this with confidence that they understand our business better than most. In addition to well-planned execution, they have also provided counsel and strategic insight that ensured we easily exceeded our goals for the campaign.
We are impressed with SYNC’s strategic and tailor-made approach in leading our brand’s PR initiatives, which have generated high-quality results in a short time. We appreciate the SYNC team’s timely and open communication, as well as the effort they take to truly understand our brand identity. All this helps us work better together to achieve our goals. We look forward to seeing how SYNC will help Dia Guild continue to grow in the future.
We’ve worked with several PR firms and so I can say with conviction that Shannen and Terng have been the best to work with. From the time we started, where Terng was accomodative and displayed sound commercial understanding, through to Shannen who consistently keeps me updated on all PR coverage developments. I’m usually the one chasing people but she chases me instead, which is great! Can’t recommend them more.
In the PR world, there’s no such thing as guaranteed coverage. But SYNC PR has delivered great coverage for us with great value, and provided us with a good amount of exposure beyond our expectations, which has helped us immensely as a startup. We look forward to working with them for future projects.
We were very new, young mobile app company that helps golfers find other golfers to golf with. Our marketing budgets weren’t big, and whilst we were doing everything we can online and offline, SYNC PR helped put us on the map by getting external media outlets to write about Deemples, at an affordable cost. This exercise provided the validation we needed by external parties, and we’d definitely be engaging SYNC PR again for our upcoming announcements.
My prior experience with PR agencies had been pretty meh. But sensing the need for one to scale our outreach quickly, I reluctantly picked one. And I’m glad I chose Sync as they changed my perspective of PR agencies. Quick on their feet, even quicker in turnarounds, their approach gels very well with what I have in mind. Almost like an extension of my mind, many new angles that they identified came to me before I could share my ideas with them. I cannot imagine working with another PR agency other than Sync.
The last six months of working with the SYNC team has shown that the team has a strong commitment to their craft and clients. The SYNC team has proven themselves to be proactive and efficient in their work, adding value to their services wherever possible. Our experience with them has only been positive and we look forward to working together in the future.
Get your business seen by the right people
Good public relations does more than generate headlines. It helps your business earn trust, strengthen its market position and create opportunities with customers, partners, investors and talent.
Earn media coverage
Get your company, founders and ideas in front of relevant journalists and publications.
Build credibility
Strengthen your reputation through consistent media visibility, expert commentary and thought leadership.
Support business growth
Use PR to support launches, fundraising, market entry, partnerships and long-term brand building.
PR that helps founders and business owners stay visible while running the business
Growing a business leaves little time for media outreach, messaging, follow-up and the day-to-day work needed to stay visible. SYNC PR works as an extension of your team, helping shape strong stories, respond to media opportunities and keep communications moving.
That gives founders and business owners consistent visibility while they stay focused on customers, operations and growth.
Public relations built around your business goals
We combine media relations, content and strategic communications to help businesses stand out in competitive markets.
Media Relations
Story development, media pitching, journalist outreach and ongoing press engagement.
Thought Leadership
Position your founders and executives as credible voices in your industry.
Product and Company Launches
Build awareness around launches, milestones, partnerships and market announcements.
Content and Messaging
Develop clear messaging, press materials, articles and executive content that support your communications strategy.
Crisis Communications
Prepare for reputational risks and respond quickly when issues affect your business.
Regional PR
Build awareness beyond Singapore with communications support for expansion into Southeast Asian markets.
Expand your brand across Southeast Asia
Singapore is often the starting point for regional growth. We help businesses adapt their communications for Southeast Asian markets, identify relevant media opportunities and build visibility across the region.
- Regional messaging and positioning
- Market-specific media outreach
- Executive and founder profiling
- Cross-border campaign support
- Launch communications for new markets
Built for growing businesses
Whether you are a startup entering Singapore, an established company looking for stronger media visibility or a brand preparing to expand across Southeast Asia, we develop PR programmes around your commercial priorities.
A focused PR process
Understand your goals
We identify your business priorities, target audiences, positioning and communications opportunities.
Build the story
We develop media angles, messaging and content that give journalists a clear reason to pay attention.
Take it to market
We pitch relevant media, secure opportunities and build consistent visibility over time.
PR that connects communications with business outcomes
We work with businesses that need practical, commercially focused communications. Our campaigns are designed to support brand awareness, credibility, market entry and growth.
Tell us what you want to achieve
Share a few details about your business and communications goals. Our team can then assess where PR can support your growth in Singapore and across Southeast Asia.
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