SYNC was tasked with drawing crowds to visit the Buysinglit 2020 events in celebration of the local literature scene in Singapore. The campaign comprised of social media management, public relations and content development.
Challenges
- The COVID-19 pandemic was just starting and gathering restrictions were imminent
- There had been a lack of growth in the series of events over the last few years
What we did
- We focused on developing a multi-pronged strategy that incorporated all aspects of the marketing outreach for better results
Results
- Better than expected visitorship despite the government warnings
- Far exceeded the previous year’s media coverage
- Showed strong organic growth for all social media platforms
