SYNC is in charge of social media content creation for D2L in Asia Pacific. The brand had yet to establish a strong presence in Asia and required support to build its marketing capabilities. Part of our partnership with the brand involved social media content development. This includes infographics and engaging content calendars for the global brand.
Challenges
- Though large and with well-known clients, the brand was relatively unknown in the market
- The education conversation was saturated, so standing out in the crowd is a challenge
What we did
- We focused on utilising the benefits from our content development projects (ebooks, reports and more) to ensure our social media content was unique and value-driven
- This helped keep the brand’s content unique and engaging
Results
- Organic engagement increased by 15% since taking over
- Grew the community by 12%
