SYNC was tasked with helping a new and exciting fashion e-commerce platform raise its profile and grow its business. The campaign centred around SEO and PR to educate consumers about local quality fashion and generate long-term growth for the brand.
Challenges
- Fashion and e-commerce are one of the most competitive spaces to build market share
- The company was new, so there was no existing equity to leverage upon
What we did
- SYNC built a series of differentiating narratives focused on education, excitement and building a true Southeast Asian fashion brand
- With a goal to help build organic traffic for long-term success, the PR outreach focused on both brand awareness and backlinking
Results
- Over 65 pieces of coverage for the news in less than 5 months
- Interviews with leading media in Malaysia including local newspapers, lifestyle magazines and broadcast
- Consistent growth in traffic, sales and domain authority
