Help shine a spotlight on Southeast Asian fashion with Dia

Dia Guild lifestyle asia
Dai Guild NST
IndustryFashion and e-commerce

What we did

SYNC was tasked with helping a new and exciting fashion e-commerce platform raise its profile and grow its business. The campaign centred around SEO and PR to educate consumers about local quality fashion and generate long-term growth for the brand.


  • Fashion and e-commerce are one of the most competitive spaces to build market share
  • The company was new, so there was no existing equity to leverage upon

What we did

  • SYNC built a series of differentiating narratives focused on education, excitement and building a true Southeast Asian fashion brand
  • With a goal to help build organic traffic for long-term success, the PR outreach focused on both brand awareness and backlinking


  • Over 65 pieces of coverage for the news in less than 5 months
  • Interviews with leading media in Malaysia including local newspapers, lifestyle magazines and broadcast
  • Consistent growth in traffic, sales and domain authority