Helping launch Preloulou


What we did

Preloulou was looking to launch their pre-loved and circular infant/child fashion platform to the Singapore market. Working with SYNC they were looking for support to build a presence through media coverage to generate both sales and supply of pre-loved baby clothes.


  • This is a new company launching in a heavily competitive industry, with no external funding
  • The pre-loved industry is not very popular in Singapore

What we did

  • Quality coverage and conversations were the focus of this campaign
  • We helped develop a thought-provoking narrative that fit the brand and what they wanted to achieve


  • 8 tier-one media coverage including ChannelNewsAsia and HerWorld
  • Features in local and expat lifestyle media
  • A strong launch for the brand and a sustainable business