Preloulou was looking to launch their pre-loved and circular infant/child fashion platform to the Singapore market. Working with SYNC they were looking for support to build a presence through media coverage to generate both sales and supply of pre-loved baby clothes.
Challenges
- This is a new company launching in a heavily competitive industry, with no external funding
- The pre-loved industry is not very popular in Singapore
What we did
- Quality coverage and conversations were the focus of this campaign
- We helped develop a thought-provoking narrative that fit the brand and what they wanted to achieve
Results
- 8 tier-one media coverage including ChannelNewsAsia and HerWorld
- Features in local and expat lifestyle media
- A strong launch for the brand and a sustainable business
