Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More
Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic reels and colour-graded visuals on social media profiles that popped and wowed upon first glance. However, that has started to change. More content creators and brands are ditching the filters and intentionally-built backdrops for simpler...Read More
Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide. But here’s the catch: producing quality video content consistently is no walk in the...Read More
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe for public relations (PR) and marketing pros? In an era where Singapore is solidifying its position as a hub for tech innovation and groundbreaking marketing campaigns, GenAI has become more than just a buzzword. It’s...Read More
A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public relations). After all, the two fields are inherently intertwined, since communications form the foundation of effective PR strategies. However, many PR roles don’t solely require a communications degree to qualify; they accept professionals from other...Read More
How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we...Read More
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...Read More
Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...Read More
Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO program is designed to offer exceptionally talented students in the Philippines free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...Read More
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness. There is a vast array...Read More
