Tag

startups
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...
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One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...
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Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...
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As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers.   However, web designers’ job scope can...
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Even if you’re not familiar with the term “call-to-action” – or CTA – you’ve probably seen one today. In fact, you’ve possibly engaged with one this week. In the simplest terms, a CTA is a snippet of content that asks its audience to do something. In a marketing context, a CTA is used to convert...
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Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However, the growing influence of the internet and social media has had a significant impact on ethics. This is leading to more significant repercussions for companies who flout ethical considerations. The Journal of Finance found that...
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The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image.  Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...
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In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...
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It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...
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We all use content marketing, right? Did I sense some hesitation just now? I’m going to assume that you all do and if you need a reason before you start, how about you check out Content Marketing Institute’s 2017 content marketing research, which says that 85% of B2B marketers state that content marketing was the...
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