In episode 4 of SYNC B-sides, Reuben Ch’ng, founder of Daily CMO, a marketing publication focused on sharing lessons, case studies, tips, and interviews. Reuben was also the organiser of the successful marketing event – Underdog Marketing 2022.
Reuben also runs his own podcast and growing newsletter as part of Daily CMO that reaches hundreds of marketers in Malaysia and beyond.
READ MORE: In episode 2 of SYNC B-Sides, we speak to David Wong, CEO of Deemples
He started his career as a musician, and music producer then as a business owner when he started The Cat Studio. Reuben started doing marketing for himself, learning through trial & error – before helping other businesses.
One of his earliest tactics to market his music school was to print and deliver flyers by hand. Over time, he began to do more advanced marketing.
When he was a music producer, he worked on various projects for brands like Ridsect and History Channel. Some of his work appeared in cinemas and broadcasts.
In 2016, Reuben joined MobileAds.com as a business development lead. Over a tenure of nearly 2 years, he helped the company secure 6-figure advertising campaigns with brands like Nandos, TNB Malaysia, and Proton, by knocking on doors. Those years built up his salesmanship.
Today, he mainly spends his time at Cat Insights, a digital marketing company he set up to help companies grow revenue. As a teacher, he teaches marketing courses at LEAD and Spiccato and has trained companies like MediaPrima Digital, Heineken and Capitaland. Also as head of marketing, he leads marketing for LEAD.
Here’s a short breakdown of what we discussed during the interview about marketing, events, SEO and working with small businesses.
READ MORE: In episode 3 of SYNC B-Sides, we speak to Jasmine Yap from Juwai IQI
SYNC B-sides is our very own video series that features marketers, PR practitioners, entrepreneurs and growth experts looking to have honest conversations about the evolution of their industry. Helmed by SYNC CEO Terng Shing Chen and focused on generating real conversation, this series shines a spotlight on people making an impact in their field. Subscribe to SYNC’s YouTube channel for all the clips.
If you would like to be featured on our platform or work with us to help scale your business, drop us a message at hello(@)syncpr.co and a consultant will be in touch.
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