Public relations

5 PR mistakes to avoid in 2024

https://youtu.be/T7oY5f3Q9rg?si=VP9fZhhoCEMZDUnI As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia's competitive…

1 year ago

Why sustainability in PR matters

In today's world, public relations (PR) isn't just about getting your message out there; it's also about making a positive…

1 year ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

5 reasons why nobody wants to read your media pitch

Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as…

1 year ago

Debunking myths: What PR is and isn’t

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be…

1 year ago

Outsourcing PR: Is it worth it?

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…

1 year ago

How to create a good social media content strategy in Tech PR?

Are you trying to reach your target audience for your tech brand? In this article, we explore how to create…

1 year ago

Event PR 101: Running successful tech events in Singapore

Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR…

1 year ago

How experiential PR can help brands connect with media and stakeholders

In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is…

1 year ago

Secrets of successful PR in Malaysia: Top 10 lessons learned from experience

SYNC PR Consultant Ahmad shares ten insights for successful PR in Malaysia based on his on-job experiences and lessons learned.

2 years ago

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