Public relations

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling…

11 months ago

Media alert vs press release: What are the differences?

Media alert vs press release is a comparison that's a must for any PR executive to understand. Both of these…

12 months ago

5 PR mistakes to avoid in 2024

https://youtu.be/T7oY5f3Q9rg?si=VP9fZhhoCEMZDUnI As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia's competitive…

1 year ago

Why sustainability in PR matters

In today's world, public relations (PR) isn't just about getting your message out there; it's also about making a positive…

1 year ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

5 reasons why nobody wants to read your media pitch

Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as…

1 year ago

Debunking myths: What PR is and isn’t

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be…

1 year ago

Outsourcing PR: Is it worth it?

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…

1 year ago

How to create a good social media content strategy in Tech PR?

Are you trying to reach your target audience for your tech brand? In this article, we explore how to create…

2 years ago

Event PR 101: Running successful tech events in Singapore

Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR…

2 years ago

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