Public relations

PR and marketing in 2021: Everything you need to know right now

Many people who do not work in the communications field don't fully understand the difference between PR and marketing. While…

2 years ago

5 most overused words in PR in Singapore for 2021

Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as…

3 years ago

Have you done a pulse check on your brand?

In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through…

4 years ago

Why the practice of PR is both Art and Science

Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…

4 years ago

How to craft an excellent media pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…

4 years ago

How to communicate with your audience during a pandemic

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers…

4 years ago

Brevity is the soul of wit: Lessons from Twitter on creating bite-sized content

When it comes to pitches and social media copies, it’s all about keeping your content concise — but short writing…

4 years ago

How to perfect PR pitch angles using storytelling conventions

Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to…

4 years ago

How to write a subject line for your pitch email

The very first thing a journalist will see from your email is the subject line. As such, it is your…

4 years ago

Pervasive PR: The significance of the ubiquity of PR

Public Relations helps a business to expand its audience, reach new customers, and increase awareness of its brand identity. Communication…

4 years ago

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