Public relations

D&I in PR: Why startups should care about inclusive marketing?

D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands…

3 days ago

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling…

3 months ago

Media alert vs press release: What are the differences?

Media alert vs press release is a comparison that's a must for any PR executive to understand. Both of these…

3 months ago

5 PR mistakes to avoid in 2024

https://youtu.be/T7oY5f3Q9rg?si=VP9fZhhoCEMZDUnI As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia's competitive…

7 months ago

Why sustainability in PR matters

In today's world, public relations (PR) isn't just about getting your message out there; it's also about making a positive…

8 months ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

8 months ago

5 reasons why nobody wants to read your media pitch

Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as…

8 months ago

Debunking myths: What PR is and isn’t

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be…

8 months ago

Outsourcing PR: Is it worth it?

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…

8 months ago

How to create a good social media content strategy in Tech PR?

Are you trying to reach your target audience for your tech brand? In this article, we explore how to create…

11 months ago

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