PR

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

Crisis communications: Media training for managing and mitigating business challenges

A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…

1 year ago

How to craft an effective PR strategy on a budget?

In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and…

1 year ago

What is PR or what is public relations?

Have you ever wondered what is PR? You're not alone, because while most people think they know what it is,…

2 years ago

The guide to excel in writing a PR pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…

2 years ago

Top 5 digital marketing trends in Singapore

In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.

2 years ago

5 Tips: The ultimate PR guide to building strong media relations

As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the…

2 years ago

Learning about PR through film: Top 4 movies about Public Relations

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…

3 years ago

Why the practice of PR is both Art and Science

Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…

4 years ago

How to craft an excellent media pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…

4 years ago

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