PR

Brand connection: What is it, why should businesses care and how can PR help?

Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power…

6 months ago

What is a media list and how do you develop one?

PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about…

11 months ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

Crisis communications: Media training for managing and mitigating business challenges

A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…

1 year ago

How to craft an effective PR strategy on a budget?

In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and…

1 year ago

What is PR or what is public relations?

Have you ever wondered what is PR? You're not alone, because while most people think they know what it is,…

2 years ago

The guide to excel in writing a PR pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…

2 years ago

Top 5 digital marketing trends in Singapore

In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.

3 years ago

5 Tips: The ultimate PR guide to building strong media relations

As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the…

3 years ago

Learning about PR through film: Top 4 movies about Public Relations

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…

3 years ago

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