Most people have heard of a press release, and probably read more than a few. In its purest form, a…
When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional…
We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for…
The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change. It takes something…
Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…
This is my first intern experience as well as the first time working remotely, the learning curve is bound to…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years…
Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for…
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