PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about…
Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…
A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…
In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and…
Have you ever wondered what is PR? You're not alone, because while most people think they know what it is,…
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…
In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the…
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…
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