PR

PR crisis in the digital era: Lessons from GAP and American Eagle’s viral jeans campaigns in 2025

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank…

1 week ago

What being in a regional PR agency taught me about PR’s “weakest” generation

If I had a dime every time someone says “your generation is too soft for the workplace, how will you…

3 months ago

Does keyword research actually matter in Public Relations?

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…

5 months ago

Social media is choosing raw and unfiltered content over polished aesthetics

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…

5 months ago

A closer look at the untold story of PR behind the headlines

When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…

11 months ago

How will PR and marketing agencies in Singapore evolve with the rise of Generative AI (GenAI)?

Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…

11 months ago

2024 PR highlights: The misses and mishaps that defined the year

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…

12 months ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

1 year ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

1 year ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

1 year ago

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