In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening.…
In the past, brands used to only engage in social listening as a response. However, in today's world, where the…
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…
LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform…
An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands…
Media coverage plays a quintessential role in public relations (PR). It not only enables you to heighten your brand awareness,…
One of the priorities of startups is to get the word out about your product or service. As a relatively…
In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through…
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…
2020, what a year it has turned out to be! We started the year full of optimism, hoping that the…
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