The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…
This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing…
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…
As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers…
When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical…
Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to…
In the last few years, social media has evolved to be one of the most powerful marketing platforms in the…
Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every…
When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated…
The very first thing a journalist will see from your email is the subject line. As such, it is your…
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