Media coverage plays a quintessential role in public relations (PR). It not only enables you to heighten your brand awareness,…
One of the priorities of startups is to get the word out about your product or service. As a relatively…
In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through…
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…
2020, what a year it has turned out to be! We started the year full of optimism, hoping that the…
A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19…
Nobody wakes up and decides to mess up but it happens. Good crisis management is about handling your blunder the…
As PR professionals and marketers navigate the complex new paradigms of the new normal, and social interactions remain largely in…
As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…
Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect…
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