Public Relations

Creating a startup marketing budget: how much should you really spend on marketing?

Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry…

4 years ago

Understanding PR campaigns: what is it for and when you need one

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful…

4 years ago

Common mistakes in PR: Are you hurting your publicity?

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…

4 years ago

The rise of “Live Rooms”: how businesses can benefit

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with…

4 years ago

Top 5 FREE social listening tools for 2021

In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening.…

4 years ago

Why social listening matters for your brand

In the past, brands used to only engage in social listening as a response. However, in today's world, where the…

4 years ago

Is there a point to press release embargoes?

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…

4 years ago

LinkedIn marketing tips you need for your business

LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform…

4 years ago

Why you need a brand point of view

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands…

4 years ago

What media types should you target for your brand’s PR strategy?

Media coverage plays a quintessential role in public relations (PR).  It not only enables you to heighten your brand awareness,…

4 years ago

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