Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers. From affiliate marketing sites to personal travel diaries, if it isn’t interesting, people won’t read it.
You could be the best writer in the world, but it won’t matter if your subject matter isn’t relevant. If you struggle with content ideation for your posts – don’t panic – you’re not alone! Below, we’re going to share with you our top tips for mastering the art of ideation for blogs.
We discuss some simple ways to get people to read your content.
If you take anything away from this article, it should be this next piece of advice. Plan your posts in advance before you start writing them. This is important for a few reasons. First, while coming up with a good idea doesn’t have to be a headache, it still takes time. As you’ll see below, content ideation takes a lot of time and effort but is necessary to identify the best topics for your blog. If you jump straight into writing after you’ve done all your research, it’ll be hard to maintain focus. If you can’t give it your all, your writing may suffer, and it may waste your idea.
Another great reason to plan your posts is that it gives you time to change your mind. You might realise later on during your research that there’s a better way to approach a topic. If you’ve already written the article, you’ll have to spend time rewriting it. If you’ve already posted it, taking a new approach may seem repetitive. The number of articles you plan is up to you; at some point, you will need to start writing.
Lastly, planning in advance means you can structure your posting strategy. You’ll have more control over the order in which you post topics. This will prevent you from posting topics that are too similar next to each other. It will also allow you to plan multiple-part posts that keep your readers coming back.
While it may go without saying, planning is only truly effective if you record your work. You can list your ideas and how you came up with them. You should also store any references you’ve found that you want to draw on when it comes to writing. How you do this is again your choice. For some, a simple spreadsheet will do, although apps like Evernote can be a great help.
Remember, your blog is not for you; it’s for your customers. So, where can you find out about what your target audience wants to read?
Between these sources, you’re bound to hit upon topics that will be a hit with your readers.
Learn how to write like a content marketing pro.
The age of technology means you’re not alone in your search for great ideas. Fortunately, there are plenty of great tools at your disposal.
While some content marketers dread having to come up with blog ideas, it’s actually one of our favourite parts of the process. You won’t just end up with engaging topics to write about – you’ll end up with a much deeper understanding of your audience.
Speak to a SYNC consultant to learn more about content marketing and PR. Drop us an email at hello@syncpr.co
This article has been updated on 10 June 2020
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