Startup

Why businesses operating in multiple markets need to localise their marketing strategies

Localised marketing strategy is key for businesses thriving in today's globalised and interconnected world, as it allows them to expand…

8 months ago

Food startup Meals in Minutes nets USD$1.5 million from 500 Global to scale operations in Malaysia, Singapore, and the United Kingdom

Malaysian-based food startup, Meals in Minutes, today announced that it has successfully secured USD 1.5 million in a seed round…

10 months ago

Wine, creativity and the promise of an undeniable escape through art as Paintblush launches Singapore’s first-ever Sip ‘n’ Paint concept

Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept. …

1 year ago

PR trends for startups in 2023

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of…

1 year ago

5 common marketing misconceptions that Singapore founders often make

Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still…

2 years ago

8 simple steps to building a pitch deck that really works

After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how…

4 years ago

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…

4 years ago

How to communicate with your audience during a pandemic

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers…

4 years ago

How I built a business across three countries with only remote workers

When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated…

5 years ago

Understanding brand identity and visual branding

In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what…

5 years ago

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