Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still struggle to understand how to approach marketing for startups correctly.
In conversations with Southeast Asian entrepreneurs from various industries, I’ve noticed a few recurring common marketing misconceptions. Over the last four years, my team and I have worked with over 300 startups and even more founders, giving us good insight into trends and perceptions that permeate that community.
Though each market is different entrepreneurs and founders tend to be cut from a similar cloth, meaning they have common characteristics no matter which country they are from. This is clearly shown in the fact that founders from Malaysia, Singapore, Indonesia or any other market in the region have the same misconceptions about how marketing works for them.
This is a summary of my thoughts and I do recommend reading the full post on Tech Collective where I expanded on my thoughts around this topic.
If you would like to find out more about startup marketing or how to do PR in Singapore, drop us a message at hello(@)syncpr.co and we’ll be able to help.
The original post was published by Tech Collective Southeast Asia under the title “5 common misconceptions about marketing that most Southeast Asian startups have“
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