In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the…
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…
The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR…
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these…
Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust. …
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he…
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…
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