Marketing

Top marketing strategies online loan providers use to attract customers

Here are some top marketing strategies online loan providers use to attract customers, especially since this is an extremely competitive…

2 years ago

5 common marketing misconceptions that Singapore founders often make

Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still…

2 years ago

Using consumer data to understand your customers

The internet’s first personal data collectors were websites and applications. Now, consumer data is used to deliver targeted advertising and…

4 years ago

Are the hard-selling​ days over?

Traditionally, we characterise hard-selling as an overtly direct sales approach.  Honed for decades, this method can include cold-calling, aggressive advertising,…

5 years ago

Five technologies disrupting marketing and PR

Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…

6 years ago

Five new marketing strategies of the 4.0 era

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…

6 years ago

How to capture the Generation Z market

Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.…

6 years ago

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